In promoting their new album, Valtari, Sigur Ros has put a call out to film directors—make us some bizarre music videos, couldyaplease? And the result: The Valtari Mystery Film Experiment, a series of 12 conceptual music videos, unleashed every couple of weeks this summer following the album's release date on May 23rd.
Here's director Ragnar Kjartansson's vision of the album's opener, Ég anda. The film's respiratory theme seemed odd until I found the title's English translation: I breathe. Nothing like a breath of fresh air, huh? Check it out below—and for more information swing on by the Sigur Ros website.
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